The ancient practice of yoga and our I AM THAT philosophy share a common core: the recognition that you are not separate from the present...

At I AM THAT, we believe clothing can be much more than a style statement. It can be: A daily reminder of your deeper values A tool for...

The Meaning of So Ham In Sanskrit, "So" means "That" (referring to the universe, ultimate reality, or pure consciousness), and "Ham"...

Joy has gotten a bad reputation in our achievement - oriented culture. We've been conditioned to believe that joy is: Something to be...

There’s a subtle but powerful shift that can happen when presence isn’t just something we try to return to - but something we carry with...

Peace isn't something that happens to us when everything in life aligns perfectly. It's not waiting on the other side of our next...

In a world that never stops talking, silence has become a rare and precious commodity. The constant notifications, background noise, and...

The distinctive circle that appears on all our "I AM THAT" apparel isn't just a design element - it's an ancient symbol with profound...

In a world where fashion is often characterized by constant trends, comparison, and consumption, we at I AM THAT believe there's a more...