I AM THAT - SOHAM

In today's fast-paced world, it's easy to lose sight of who we are and what we stand for. One way to reconnect with our true selves is...

The ancient practice of yoga and our I AM THAT philosophy share a common core: the recognition that you are not separate from the present...

At I AM THAT, we believe clothing can be much more than a style statement. It can be: A daily reminder of your deeper values A tool for...

The Meaning of So Ham In Sanskrit, "So" means "That" (referring to the universe, ultimate reality, or pure consciousness), and "Ham"...

Joy has gotten a bad reputation in our achievement - oriented culture. We've been conditioned to believe that joy is: Something to be...

There’s a subtle but powerful shift that can happen when presence isn’t just something we try to return to - but something we carry with...

Peace isn't something that happens to us when everything in life aligns perfectly. It's not waiting on the other side of our next...

In a world that never stops talking, silence has become a rare and precious commodity. The constant notifications, background noise, and...

The distinctive circle that appears on all our "I AM THAT" apparel isn't just a design element - it's an ancient symbol with profound...

In a world where fashion is often characterized by constant trends, comparison, and consumption, we at I AM THAT believe there's a more...