Why This Mindful Clothing Brand Is Growing in the Conscious Fashion Movement

bizdev bizdev
Aug 8
2 min read

In a world where fast fashion dominates, a quiet revolution is taking place. Consumers are increasingly seeking clothing that aligns with their values, supports their well-being, and carries deeper meaning beyond mere aesthetics.

I AM THAT - SOHAM has emerged as a unique player in this conscious fashion movement, offering something the industry has rarely seen: clothing designed as wearable mantras.

Real Market Trends Driving Growth

Conscious Consumerism Rising:

73% of global consumers would change habits to reduce environmental impact
66% willing to pay more for sustainable brands
Conscious fashion market growing 15-20% annually

Wellness & Mindfulness Boom:

Global wellness economy: $4.5 trillion
Meditation apps grew 52% in downloads (2020-2021)
200+ million people practice yoga worldwide

The I AM THAT Philosophy: More Than Just Clothing

Ancient Wisdom: Sanskrit mantras like "SO HAM" (I AM THAT) connect wearers to timeless spiritual practices

Mindful Design: Each piece features carefully chosen affirmations: PEACE, HAPPINESS, SILENCE, BREATH

Community Impact: Creating a community of mindful individuals who "wear their truth" daily

"Welcome to I AM THAT — a conscious collection of wearable mantras. The name 'I AM THAT' comes from an ancient Sanskrit mantra. It is a timeless affirmation that our true self is one with the universe and connected to everyone around us."

— I AM THAT Brand Philosophy

Complete Mantra Collection

HAPPINESS - Pure Text & Vertical Flow designs - $37

PEACE - Circle of Meaning & Pure Text - $37

SO HAM - Traditional Sanskrit mantra - $37-45

SILENCE, BREATH, MOMENT - Each $37, for meditation and mindful presence

Each design available in multiple styles: Unisex T-Shirts, Women's Muscle Tanks, and Premium Tanks. Three design approaches: Pure Text, Vertical Flow, and Circle of Meaning.

Real Customer Experiences

"I chose the PEACE design during a stressful period. It helped me remember to breathe and center myself throughout busy days."

— Sarah, Yoga Instructor

"The quality is excellent, but what I love most is how it starts conversations about mindfulness with friends and colleagues."

— Michael, Meditation Practitioner

The Future of Mindful Fashion

As wellness becomes a $7 trillion global industry, consumers increasingly seek products that support their mental and spiritual well-being. Clothing that serves as daily mindfulness reminders fills a genuine need in people's lives.

The conscious fashion movement represents more than environmental concerns—it's about creating meaningful connections between what we wear and who we are. I AM THAT exemplifies this shift toward purpose-driven apparel.

Brands like I AM THAT don't just sell products—they build communities of like-minded individuals who share values around mindfulness, authenticity, and conscious living.