THE POWER OF
THAT-NESS

At I Am That, we believe that what you wear can change how you feel about yourself.

Our collection goes beyond traditional clothing to become tools for transformation. Each piece features carefully chosen affirmations, sustainable materials, and mindful design principles that support your mental, emotional, and spiritual wellbeing.

​Whether you're stepping onto your yoga mat, heading to work, or simply living your daily life, our products serve as constant reminders of your inherent worth. Because the most important relationship you'll ever have is the one with yourself.​
 

Our Values:

💖 Self-Love & Acceptance - We champion the journey of embracing yourself fully, celebrating every step of your personal growth with unconditional acceptance.

🌿 Sustainability & Responsibility - We are committed to the planet and our clients- we try to go the extra mile and choose ethical sourcing and eco-conscious practices in everything we create.

🌎 Inclusivity & Unity Every story matters - We honor diversity and all experiences are valued, understood, and celebrated.

🌟 Positive Transformation - We believe in the quiet power of daily affirmations to shape our reality, one conscious moment at a time.