The Meaning Behind the Enso Circle

The distinctive circle that appears on all our "I AM THAT" apparel isn't just a design element - it's an ancient symbol with profound significance.

The Enso circle comes from Zen Buddhism, where it's created with a single brushstroke in a moment of focused presence. This circle represents enlightenment, strength, elegance, and the universe itself. The incomplete nature of many Enso circles symbolizes the imperfection that is inherent in existence - Wabi-sabi, or the beauty of impermanence and imperfection.

When you wear our "I AM THAT" apparel, the Enso serves as a visual reminder of several core mindfulness principles:

Completeness in Incompleteness: Just as the Enso is often left incomplete, we too are perfectly imperfect. There's nothing to fix or improve - only to recognize and accept.

Present Moment Awareness: The Enso is created in one fluid brushstroke, requiring complete presence. It can never be corrected or adjusted, making it the perfect symbol for being fully in the now.

The Cyclical Nature of Existence: The circular form represents the continuous cycle of life, growth, and transformation - reminding us that everything is connected.

Emptiness and Fullness Coexisting: The empty space within the circle is just as important as the circle itself, symbolizing that what appears as "nothing" actually contains everything.

Each time you wear your "I AM THAT" apparel, let the Enso remind you to drop into the present moment, embrace imperfection, and recognize the completeness that already exists within you.

"The Philosophy of 'I AM THAT': Being Rather Than Becoming"

At the core of our brand is a profound shift in consciousness - moving from a state of constant becoming to simply being.

Most of us live in a perpetual state of "becoming"- always working toward something, striving to improve, or trying to reach the next milestone. While growth is natural and beautiful, this future-focused mindset often prevents us from experiencing the richness of now.

The phrase "I AM THAT" represents a radical alternative. Instead of identifying with what you might become tomorrow, it invites you to fully embody and accept what is present right now:

I AM THAT SILENCE: Not "I will find silence someday" but recognizing and embodying the stillness that already exists within you.

I AM THAT PEACE: Not "I am seeking peace" but acknowledging the peaceful awareness that witnesses all experiences.

I AM THAT MOMENT: Not "I will be present later" but fully inhabiting the only moment that ever exists - now.

I AM THAT JOY: Not "I'll be happy when..." but recognizing joy as your natural state, independent of external circumstances.

When you wear our apparel, you carry this philosophy with you throughout your day. The words and symbol become a tactile reminder to drop the endless pursuit and recognize what already is.

This shift from becoming to being doesn't mean abandoning your goals or aspirations. Rather, it's about finding fulfillment in the journey itself rather than postponing it to some future achievement. It's about recognizing that the peace, joy, and completeness you seek already exist within the present moment.

Our invitation is simple: Wear these words not as aspirations but as acknowledgments of what is already true. I AM THAT. You are already everything you need to be.